POSITIONING


Look Lateral is a global art ecosystem and
emporium that allows every part of the fine
arts world – from artists to institutions – to
unlock the value of art.
Through our curated platform, built on leading-edge Blockchain technology, we allow museums and galleries to authenticate and collateralize their permanent collections to strengthen their capital reserves; investors to acquire and trade shares in the world’s most illustrious art objects; and artists to receive royalties over the economic life of their work. Look Lateral is the technology initiative of one of Italy’s
preeminent art magazines, Look Lateral, founded by renowned art critic and journalist, Mariagrazia Savoia. Based in Mantua, one of the epicenters of the Renaissance, the vision of the company to bring art ownership to the wider world, continues under the leadership of her son, Niccolò Filippo Savoia Veneri, and a team distributed across offices in North America and Italy. More information at looklateral.com.

POSITIONING


Look Lateral is a global art ecosystem and emporium that allows every part of the fine arts world – from artists to institutions – to unlock the value of art.
Through our curated platform, built on leading-edge Blockchain technology, we allow museums and galleries to authenticate and collateralize their permanent collections to strengthen their capital reserves; investors to acquire and trade shares in the world’s most illustrious art objects; and artists to receive royalties over the economic life of their work. Look Lateral is the technology initiative of one of Italy’s preeminent art magazines, Look Lateral, founded by renowned art critic and journalist, Mariagrazia Savoia. Based in Mantua, one of the epicenters of the Renaissance, the vision of the company to bring art ownership to the wider world, continues under the leadership of her son, Niccolò Filippo Savoia Veneri, and a team distributed across offices in North America and Italy. More information at looklateral.com.

MISSION

Art is historically one of the most reliable investments, tripling the returns of the S&P 500. Globally, the art market now has a market cap of $63.7 billion – a 12% annual growth. Through technology, the next phase of the art market will be spurred by the need for greater accessibility, liquidity and transparency.
Look Lateral, through blockchain technology, allows everyone — from first-time investors to family offices to institutions — to participate in the fine art asset class by owning fractional shares in the world’s most celebrated art works.
Our 4-pillar ecosystem is a seamless process that allows for the authentication, valuation and acquisition of art works in real-time on a transparent platform available to anyone, anytime. Look Lateral’s worldwide gallery includes Fimart (our Fractional Marketplace of Art), a decentralized blockchain environment that facilitates transactions and ensures security for all users.

MISSION

Art is historically one of the most reliable investments, tripling the returns of the S&P 500. Globally, the art market now has a market cap of $63.7 billion – a 12% annual growth. Through technology, the next phase of the art market will be spurred by the need for greater accessibility, liquidity and transparency.
Look Lateral, through blockchain technology, allows everyone — from first-time investors to family offices to institutions — to participate in the fine art asset class by owning fractional shares in the world’s most celebrated art works.
Our 4-pillar ecosystem is a seamless process that allows for the authentication, valuation and acquisition of art works in real-time on a transparent platform available to anyone, anytime. Look Lateral’s worldwide gallery includes Fimart (our Fractional Marketplace of Art), a decentralized blockchain environment that facilitates transactions and ensures security for all users.

PARTNERS


PRESS


OUR MANIFESTO


Democratize the art industry through
transparency, liquidity and accessibility at all levels.
Create a new form of ownership, value and opportunity
for investors, collectors and artists.
Encourage the next Renaissance by incentivizing
the engagement and creativity of all people of all means.
Niccolò Filippo Veneri Savoia

STORY

15th Century Look Lateral was born in Mantua, one of the birthplaces of the Italian Renaissance. Declared a UNESCO World Heritage Site in 2008, Mantua was one of Europe’s most splendid courts, owing to the largesse of the legendary Gonzaga Family. Spread across three stunning lakes like an inland Venice. Mantua features some of the world’s most important artistic sites including the Palazzo Ducale , Palazzo Te and the Basilica di Sant’Andrea. In addition, Mantua has produced some of the seminal works of the Renaissance, including The Sala dei Giganti by Giulio Romano, the Camera degli Sposi, by Andrea Mantegna, and Pittori del Rinascimento by Pietro Perugino.
1997 Look Lateral was founded originally as the world’s first art lifestyle magazine by Maria Grazia Savoia , a noted art critic and journalist. Promoting a cosmopolitan vision of art appreciation, the magazine was distributed with Marie Claire Maison and later with La Repubblica. After her passing in 2011, Savoia’s son, Niccolo, expanded the brand to its first digital iteration–as a virtual art fair featuring works from selected galleries around Europe. After representing more than 100 major art works over two years, Niccolo once again scaled up the Look Lateral platform to become the world’s premier digital ecosystem to democratize the ownership of art.
Today When Look Lateral was ready to grow to the other side of the Atlantic, Niccolo chose to locate his North American operations 5000 miles away in Seattle, one of the centers of global innovation and the birthplace of Amazon, Microsoft and Starbucks. Like Mantua, Seattle is a compact city, surrounded by lush forests and water. It was here that Niccolo assembled a team of entrepreneurs and advisors to realize the global dimensions of the firm’s vision.

USE CASES


1. GENERAL AND CRYPTO INVESTOR
Access a global marketplace and diversify your portfolio investing your crypto currencies in a solid, tangible asset like Art. For the first time, the link to a physical good (the artwork) helps decreasing volatility.
4. ART COLLECTOR
Gain access to complete and certified information, discover the current value of your artworks and enjoy a fully transparent and liquid art market in a way you’ve never experienced before! You can now acquire masterpieces or buy fractional shares of artworks for diversifying investment, or simply for personal pleasure.
7. ART ENTHUSIAST
On Fimart everyone can buy and sell fractional ownership of art, for fun and profit. Masterpieces will emerge as all players are constantly incentivized and liquidity increases. The Power of Art is finally available to everyone: are you ready to find a Picasso in your wallet?
2. INSTITUTION (MUSEUM, ART FOUNDATION, COMPANY)
Tag artworks and update provenance information on Look Lateral’s Tagging and Provenance System. On Fimart you can increase liquidity and long-term revenue while retaining majority ownership of every listed asset.
5. ART EXPERT
Access our Provenance System to gain in-depth knowledge about every listed artwork: technical specifications, historical anecdotes, art market trends, condition report and performances. Earn revenues from sharing your personal opinion and technical assessments. On Fimart you can boost your career: new revenues can come from new services.
3. ART GALLERY
Tag artworks and list them on Look Lateral’s Tagging and Provenance System to improve inventory control and reduce risk and costs. Use FIMART to sell artworks in whole or fractional shares to new collectors/investors, and reclaim new liquidity while maintaining the right to sell the physical artwork.
6. ARTIST
Tag your artwork to trace its future movement for long-term security and additional income. You can now reach a wider audience of curators, investors and collectors and gain new visibility. Retain ownership as well as new revenue: for the first time you don’t need to choose, you can have both.

WHO WE ARE


Niccolò Filippo Savoia Veneri
Founder and Chief Executive Officer
◊ Established Look Lateral in 2011 to continue his family’s long-standing patronage of culture and art
◊ Practiced at elite law form, Veneri-Previdi Law in Mantua, where his focus was banking, art and bankruptcy law

TEAM

The Look Lateral team is comprised of art professionals, industry leaders, and noteworthy academics. Each team member contributes a unique perspective and industry expertise. This global venture has the backing of experts with a deep knowledge in the art, technology, and finance sectors.