By Tiziana Maggio

Look Lateral reporting from the opening night on the artists and galleries to discover this year

Bieke Depoorter 2017 FRANCE. Paris. Agata. 2017 - Photo London 2018-savvy

Bieke Depoorter 2017 FRANCE. Paris. Agata. 2017

At its fourth edition, the UK photography event of the year opened with a preview yesterday Thursday and promised to wow its visitors until May 20th at Somerset House in in the heart of London. After a very successful third edition, the fair is in fact coming back this year with more than 100 national and international specialist galleries and publishers from 18 countries and establishing itself as a must for all art and prints hunters and lovers.
Carolyn Drake 2014 -UKRAINE. Ternopil. Petrykhiv. 2014. Marishka, 20 - Photo London 2018-savvy

Carolyn Drake 2014 -UKRAINE. Ternopil. Petrykhiv. 2014. Marishka, 20

Magnum Photos at stand G6 is presenting a selection of prints, from the contemporary to the classic, from Bieke Depoorter, Alex Majoli, Matt Black, to Jim Goldberg, Carolyn Drake and Mikhael Subotzky. In particular with the last one, well-renowned for being an innovative creator, the visitors can actively be captured by the gigantic images. By just downloading the Avara application on their devices or borrowing an available iPad, they can direct them at the print and an Augmented Reality (AR) will bring the still photo alive, showing what was happening during the shoot.
Mountainscapes, 2018, by Pacifico Silano, archival inkjet print. Courtesy of Rubber Factory - Photo London 2018-savvy

Mountainscapes, 2018, by Pacifico Silano, archival inkjet print. Courtesy of Rubber Factory

We recommend getting lost in the Discovery section, curated by art consultant Tristan Lund and hosting 22 emerging galleries and artists in a newly expanded dedicated space. First Chinese gallery in the Discovery, ON/Gallery from Beijing is presenting works by Shen Wei, which have a oneiric allure in their glossy fashion-magazine with a photo-journal’s authenticity. Rubber Factory (New York) is instead bringing an america allure with Pacifico Silano’ works where from few very measured details the viewer is free to guess an untold story of images.
Also this year Photo London is hosting a compelling talk-programme, installations, book signings and two awards, Magnum Photos Graduate Photographers’ Award and the MACK First Book Award. As it happens for the most popular fairs, also this fair is magnetising an increasing number of satellite events all over London: from Peckham 24 to Offprint at the Turbine Hall at Tate Modern, lovers of this medium will be ensured to have a busy weekend.
Before leaving, we stopped for a Japanese sake at the ‘Lip bar’ hosted by Hamiltons Gallery, which we recumbent and not just for the liquor. Replicating Bar Kuro in Shinjuku where the Tokyo’s independent photographer Daido Moriyama, recognised as one of the few living modern masters photographer from Japan, used to go for many years, this intimate special installation allows visitors to enter in a travel capsule where they can get closer to Daido’s oeuvre. It cannot be missed!

Go: to feed your mental database with the most solid reference for prints and to feel part of the always more demanding photography community.

Don’t go: if you don’t like the overwhelming Louvre’s effect.